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Marlboro cigarettes are the most smoked by far, but it wasn’t always like that; At one point, Marlboro owned less than 1% of the cigarette market. However, one famous marketing campaign that Marlboro ran skyrocketed their sales and made them the #1 cigarette brand in the world. This is the story of The Marlboro Man.

Sources: https://docs.google.com/document/d/1q9nY63h8u233FfUETitdtNjckW69Gc3pbu-VTPQvfrc/edit?usp=sharing

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